situation
Stealth Surgical was founded in 2004 to produce the highest-quality and broadest line of German surgical instruments for neurosurgical and orthopedic spine specialties in the world. Stealth’s goal was to enter the market and grow rapidly amongst a hard-to-reach audience: physicians, surgeons and healthcare networks.

solution
Because we specialize in healthcare, we understand the needs of medical practitioners. This knowledge proved to be invaluable in developing a brand to grab this target market’s attention. The multi-faceted campaign included trade show materials, brochures and two editions of their 200-page product catalogue. Stealth Surgical now competes head-to-head with long-established brands.